Angela Bassett is in the skin care business and she has teamed up with Dr. Barbara Sturm to create a line just for people with darker skin tones.
The line is called “Darker Skin Tones by Dr. Barbara Sturm,” and is set to launch in July.
“Our main ingredient which goes through our whole line is purslane,” Sturm told WWD. “It’s also an herb, and it has such powerful properties in every direction. But what I like the most is actually is the youth enzyme, this telomerase activator. The telomerase activates an enzyme to keep those ends of the chromosomes long, which actually works against natural programmed cell death and that’s the key. So not only do we have anti-inflammation and the evening out of skin tone but also a big thing for antiaging.”
Bassett said she wants people to become more aware of their skin. “And to see what is good for it and ingredients that are helpful — and not invasive or irritating. I like them to be pleased when they look in the mirror, to feel good about themselves and the condition of their complexion.”
Bassett gave the product to her assistant and nanny. “She’s been with me for a long time so I’ve been aware of the hyper-pigmentation,” Basset said.
“It’s not as if I would see bad acne. I wouldn’t characterize her as having acne, but over a course of years there were always these spots that would never lighten. There is a difference between brown and black, and in the end it would never lighten. She does not use sunscreen to my knowledge. And even when I think about this, in the park with the kids in the sun, the dark spots get darker as the skin gets darker. You don’t have the opportunity to lighten and normalize or catch up.”
Sturm said she was always was interested in inflammation. “It is, to me, the key factor to causing any skin problems or any problems in our body, but also it is mainly responsible for aging. So I was always very interested in anti-inflammation. Since African-American, or skin of color, problems [revolve] mainly [around] inflammation that is why I especially took care in this range. It has real ingredients, which are scientifically shown to address inflammation.”
“I think the underlining problem starts with the teenage years,” said Sturm. “We have to find something just a little more affordable and start at an early age and give them something that they don’t even have to deal with the symptoms in later age.”
The five-item ‘Darker Skin Tones’ range will include a 150-ml. foam cleanser; a 75-gram enzyme cleanser; a 50-ml. face cream; a 50-ml. face cream rich, and a 30-ml. hyaluronic serum. Cost? $58 for a cleanser to $335 for a hyaluronic serum.
It will be sold exclusively at Harrods in-store and online in July