In the spread Jennifer ad Oliver gave their opinion on what luxury means to them:
So what does luxury mean to you?
Rousteing: My luxury today is feeling free. It’s freedom. I think it’s the most priceless thing. And I’ll tell you the truth: if you ask me, “What about Balmain is luxury?” it’s not the amount of dresses that I did that cost more than $20,000. For me, luxury is feeling free to express who I am and what I want to do. That’s luxury for me.
Lopez: Everyone has their own definition of luxury. For me, sometimes it means the quiet moments away from the business of my life, when I get to spend time with my children and my family. And I agree with Olivier: freedom of choice is a true luxury. We are lucky to have it.
They even talked a little feminism
Rousteing: Yeah. For me, Balmain is almost feminist. It’s about the power of girls and women in the world. And that’s why I love Jennifer.
All the muses that have inspired me are really strong and they sometimes fight against the world to show their own rules, which I think Jennifer did throughout her career and she’s still doing it.
You see many stars today try to look like her. She imposes her own rules. And when I think, “What is the Balmain girl?” it’s this. It’s a woman who knows what she wants and is going to express it.
Lopez: The concept of a fearless, strong woman who radiates confidence inside and out is an inspiring idea. It’s a great thing for young girls and women to see Balmain’s muses illustrated by these ideas of strength and beauty. For them it’s about a woman who creates her own destiny and forges her own future.
And of course even though this was more of a fashion expose, you cannot talk to Jennifer Lopez and not mention music. Paper asked Rousteing on his comparison of music to his line and Jennifer’s opinion on how pop culture influences fashion:
I love that you compare it to music, because your line is so entrenched in the music world.
Rousteing: Music is my life. I couldn’t sketch and I couldn’t create without music.
Lopez: Pop culture and fashion have always had a correlation, from old Hollywood to contemporary music. As a performer, I know that clothes are an expression of the music I create or the character I play.