I am so excited for little girls everywhere because Barbie was everything for me when I was a child. Mattel made an announcement last week on CNN that they were introducing 23 more dolls that are so much more diverse than ever before.
According to CNN:
Fans of the doll will eventually pick from 23 Barbies with different eye colors, hair colors, skin tones, face shapes and hair styles, according to Mattel.
Though she’s still that stylish, fabulous Barbie we’ve known for decades, the dolls from Mattel’s new Fashionista line being rolled out through October are reflecting more of the diversity of women around the world.
The 23 different dolls — 17 of which are already on sale — will represent eight skin tones, 14 facial structures, 22 hairstyles, 23 hair colors and 18 eye colors.
This is pretty exciting and it is probably a strategic move for Mattel because since the market has been so lacking in diversity many smaller companies on Etsy and moms at home are starting to create dolls to represent various sectors of society for little girls of various back grounds.
At some point these small companies will become, if not already real competitors for Mattel so in essence this is a pretty strategic move.
One of the things that Mattel has pointed out is the additional functionality of the doll. For instance she can move her ankles and you can change her shoes which is pretty awesome.
For those parents and kids who prefer Barbies, the latest Mattel dolls introduced in January have movable ankles.
That means Barbie can wear flats or heels as the occasion dictates. Until recently, she’s always worn heels, no matter how odd she looks barefoot and regardless of what careers Mattel has allowed her to try over the years in which flats would make more sense.
Heels-hating moms everywhere are probably celebrating.
Check out some of the looks:
We are loving the direction the company is taking with the new dolls and we hope to see even more diversity in the future!