We know all know Beyonce is pretty smart when it comes to the music business right? Well it seems the she wants to add fashion mogul to her list of accomplishments. On Instagram, Bey gives us a ton of looks everyday from her own collection just for a bit of inspiration, and maybe an introduction to how she plans to take the fashion industry by storm.
Top Shop is a British apparel brand and they will team up with Yonce on a line of stylish sportswear. The brand is still growing and you can find them in about 500 stores of its own and within some department stores such as Nordstrom.
Here is how Beyonce got smart with this deal, she could have launched her own line, like many celebrities do, or she could have rented her name by doing a Beyonce collection of some sort at Macy’s or some other huge department store. Instead whats she did was enter into a 50/50 arrangement which gives her more control and little more juice when they start making money.
Essentially, she bought them, well half of them at least, something that other Brands such as Macy’s or H&M would probably not have gone for. According to Sir Philip Green the owner of Top Shop, “This not a collaboration. This is about building a brand and building a business—a separate, proper business, with separate overhead and a separate office.”
We assume the burden of launching the line will be equally split and considering the brand wants to do alot more business with US Beyonce is the perfect avenue for them to begin that process. Hats off to Bey, well played my dear, well played. The only thing that could go wrong is if one partner steps on the other, but all that stuff can be worked out on a napkin with some crayon.