Who knew the release of the new Ray Rice surveillance footage would have such a ripple effect. It’s like everyone’s trying their best to avoid or remove any and all association with the former Baltimore Ravens running back. On Thursday night, CBS revised their broadcast of their “Thursday Night Football”, where the Baltimore Ravens were playing at home to the Pittsburgh Steelers.
The pre-game show was supposed to have a musical opening which featured Rihanna singing “Run This Town”. That was cut out. There were also meant to be comedic and high energy elements, like Don Cheadle asking who will “run this town” after the game. Those were also cut out. In the end, what remained was a flat, somber excuse of a show that felt hollow because of the exclusions.
So, why did the CBS remove these segments from their show? They claimed that they wanted to have the “appropriate tone coverage”, which was more subdued than initially planned. This meant CBS News anchor Scott Pelley quickly recapping news related to Ray Rice.
However, most obvious factor I see is the connection Ray Rice has with Rihanna. What happened with Ray Rice is the most basic form of domestic violence. Rihanna, on the other hand, is a victim of domestic violence, thanks to that jerk Chris Brown. It would have been a little ironic for a Rihanna song to be the curtain raiser for fiancée-beater Rice’s former club. However, cutting off that segment has only brought more attention to CBS, and it’s not the good kind.
Why CBS is punishing a victim of domestic violence so that they focus on a perpetrator of domestic violence is beyond me. It almost seems like if they had the chance, they could have played Chris Brown instead, to make the “appropriate tone coverage” even more appropriate.
Rice knocked out his wife, and the NFL barely reacted to this, not even bothering to do a proper investigation. Now everything’s come out, companies like CBS are making somewhat silly decisions related to the incident. Thursday Night Football returns next week, so we’ll see if they’ll make another silly decision.