Many have speculated that Tamar left rather than was fired as we previously reported via B.Scott’s exclusive reports. Well since then, they have released the receipts behind the firing and it isn’t pretty!
Executives of the hit daytime talk show The Real fired Tamar Braxton because of negative feedback on her ‘ghetto’ persona given by focus groups – as well as on-set insubordination and a rebellion by advertisers.
The show’s sales team made it clear that advertisers did not want her in their segments due to her antics and lack of cooperation.
Specifically, there was an incident a few weeks ago that basically ended her run with the show.
During the final tapings of The Real in early May, the show’s executive producer had reached breaking point with Tamar, who cursed her out in earshot of other staffers on set after being upset she lost a game during the taping.
‘It was an ugly scene. Pinterest was sponsoring the segment and Tamar was genuinely upset she was losing the game.
‘She really acted out during the taping in front of the studio audience and then exploded behind the scenes once the show was done.
Producers had to heavily edit the segment to make it presentable to air on TV, but the sponsor was on set for the segment and witnessed it all,’ the source explains.
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According to production people on the show, Tamar’s outbursts on set were frequent. She regularly blew up at the executive producer and oftentimes her husband Vincent Hubert or her co-hosts would work to calm her down.
‘Let’s just say she was becoming unbearable to work with,’ the source added.
Telepictures decided to conduct focus groups on the show to see what they could do to empower the show for Seasons 3 and 4, as it had been announced that the series had received a two-year renewal on all Fox stations and on BET where it re-airs.
‘The focus group research showed that most educated and working women did not identify with Tamar’s show vernacular and her use of words known to be popular among drag queens and some gay men – phrases like “get your life,” “where they do that at,” “have several seats.”
‘It was even said she seemed more suited to be a judge on RuPaul’s Drag Race on Logo instead of a talk show host on The Real,’ revealed the source.
‘The research went on to say that most educated and working women found her to be ‘ghetto’ and that her aggressive eye-rolling, neck-rolling and the smacking of her mouth were indicative of ‘stereotypical behavior that African American women have worked years to overcome,” the source continued.
The combination of the show’s focus group findings, her on-set insubordination and the fact that the sales team for the show had made it clear that advertisers did not want her in their segments due to antics that happened with Pinterest is what ultimately ledWarner Bros. to fire her from the show
About Vince’s involvement
Tamar’s husband Vincent Hubert was a producer of the show — but he knew the network was having issues with his wife long before she got fired. We’re just not sure if SHE knew.
‘He knew they were having problems with her and he shielded Tamar from a lot of what was being said and done, but in the end his producer credit on the show was more about vanity and less about control,’ the source revealed.
Warner Bros. wanted to work out an exit agreement with Tamar that wouldn’t make viewers aware she was being fired. Despite wanting to free themselves of her, they wanted the transition to take place smoothly.
‘Before they could hammer out a joint statement and an agreement that was good for both parties, she posted a cryptic message about betrayal and an unnamed person who she feels ‘stabbed’ her ‘in the back’ after she ‘stupidly trusted’ on Instagram.
‘It’s that type of impulsive behavior and lack of self control that is why she is off the show,’ the source said.
Sheesh!
[via Mail Online] Featured image: Jamie Lamor Thompson / Shutterstock.com
With her ghetto ass!! Everyone loses a game!!
Damn
Well, look how she behaves on The Braxtons.
She thinks she’s the queen of the show. Vince has created a monster.
Yes, he has. She is talented. She has to learn to leave ghetto Tamar at home. Certain folks are not trying to deal with that foolishness.
Good riddance. Never liked her stiff faced, wanna be Toni so bad behind
Fix ur face !!!!!!!!!!!!!! U got fired cause of ur attitude
but why was this show ok when they were on bet ? but now that they are on mainstream with a big white audience she isn’t rating well with them ?
Thank YOU. I think they doing damage control so they can have viewers. Not going to work though.
Hasn’t it always been on Fox?
Because BET attracts a certain audience. I have not seen anything positive on BET in YEARS. Lip smacking, rolling your neck and being rude will get you fired on daytime tv.
The show was always on FOX. Bet just showed the repeats.
ok, I looked it up. still tamar isn’t anymore pain in the butt than that Elizabeth woman who was on the view or that Osborne woman on The talk.
Quisha Powell told you they thought she was too ghetto
Figures brat with no class
I guess she got her life.
I can’t say that I disagree with anything that was said by the focus group. The only thing I do disagree with is that she’d be better suited for Rupaul’s Drag Race. Her behavior is too exaggerated for Rupaul’s Drag Race.
I knew eventually she would be gone. Once she added all that lip smacking-so70s and all that flipping of the hair and acting like she all that she wouldn’t last long. The other ladies on the show have class. She won’t be missed.
Loni love need to stop with the brown liquor and her many men…thats not classy.
Lies you tell!
No lie Tiza Mbewe…loni always talking about brown liquor and her many men…now I don’t know if she’s using that as a joke or not…but its not at all nice to say.
Is anyone really surprised though? I agree with everything the focus group said. It’s complete truth.
You are correct. She is going on 40 and behaves like she is 10 years old
Sickening! Most times I was embarrassed.
All loni love talk about is brown liquor and her many men. That’s just as bad.
She was the reason I didn’t watched the show.
I’m not happy she lost her job, but at the same time, I’m beyond relieved that I don’t have to see her ghetto issssh any more….Gosh, it was getting soo terribly annoying! Smh!
I knew i wasn’t the only one
My question is where does this leave Vince since he is executive producer
They explain it in the article. He basically went don’t with her, Bc of her.
They got rid of him too…theres more to this story. They know their ship sinking thats why they trying to clean things up. The cast didnt know…yeah ok. Mutual…yeah right. Now the focus groups.
Talks to much. Lacks professionalism. No filter. Has no humility.
sʜᴇ ɪs ᴛᴏᴏ ᴅᴀᴍɴɴɴɴɴ ᴇxᴛʀᴀ
cuz she talk too damn much! Sick o’ her!
If y’all watch Braxton family values, you can see a monster being created. She became too much. Nobody would sign her. Her own family and husband kept telling her. She thought she was irreplaceable. Now she can have several seats, get her life, and stop tryin it!!!
TRUTH
Ha!!!! Str8
Haha u said it all in one phrase. You tried it!
Ur soooo right she is really tooooooo much????
Thats the biggest problem in black comunity, we dont support each other and instead of helping each other we critizise … just envious people you lot
I don’t condone being disrespectful to another person just Bc I’m a sore loser. Neither do I justify bad behavior. She was running that show in the ground. If you like her behavior, then watch Jerry Springer or BFV. anybody that accepts her cursing ppl out in front of the audience, are just as messy as she is. You have to present yourself like a lady in public. There’s a time and a place for everything. She got exactly what she deserved.
And further more, it has absolutely nothing to do with the black community. Please stop it!!!
wow
I disagree because I don’t think she was “ghetto”, but more of a down to earth friend that lives two houses down from me. Each woman on the show was relatable, which is why I loved the show.. And Tamar. They are basically saying she was too black, and I completely disagree. I mean if we want the same personality then there are plenty of shows like that now!! I disagree with everybody she was sassy, but not ghetto. Now I have a ghetto neighbor and trust me Tamar is not that!!!
Oh, she was the whole ‘hood
I cant believe how quick some are to call her ghetto now. Some people love to kick people when they are down.
So its not ghetto to cuss your boss out on national television?
In front of people who pay to keep the show running?
There is a time and a place for certain behavior. I love being hood or ghetto at times but when I am on my job I am professional. I wouldn’t dare tell a customer or supervisor to,” Get your life” or ” You tried it.” You just don’t do that.
Everything is about ratings. Lip smacking and rolling your neck will make people turn the channel. Advertisers will pull the money if the ratings going down.
Her former assistant went on a twitter rant. But everything he was saying had absolutely nothing to do with why she was fired. She was an ass hole… Period!
So, I watched the most recent season of Tamar and Vince because I wanted to see what was going on with her being sick for so long. There was a scene when their friend was “filling in” for Vince for the day. He cracked a lighthearted joke and Tamar went OFF! Like, it caught me off guard as someone who generally enjoys her on screen sass. It was in this moment that I realized she has legit anger issues. To blow up to the extent she did, let me know that she’s not an “act” or just joking. She legit gets in her feelings. Then I noticed on the real when she goes off, Adrienne always has that LOOK like as if she’s scared of Tamar. Or scared to get on her bad side. I figured then that she wouldn’t be on The Real much longer… So sad.
Perfectly explained!
I wonder if the “source” was ep Rachel Miskowiec.
Always has her mouth twisted about something.
Her behavior is best suited for reality t.v. But, for a talk show, where you sometimes have sensitive topics, I don’t feel she is a good fit. I would have a difficult time taking her seriously on such issues. She is ON more often than not and needs to learn when to bring it down a bit. I work with someone like her and it makes for an uncomfortable working environment. She’s fabulous and does not need to be such an attention seeker. Get a life coach Tamar or some therapy to help you with your comeback game.
“Tamar Gets a Life Coach”! Great idea for a reality show! ????
Shannon Sales here it is
Wow! Not really surprised though
Thank the lord! Now that she’s gone maybe I’ll actually watch that show.
Hopefully she reflects and get a new team that has her best interest. She is a gifted and smart artist….however she has no class and professionalism. God has a way of humbling us to make us better.
Another article Chanel L. Ford
She got herself fired….that mouth will sometimes shut things up for you……she wants to be classy but that rachetness always comes through. …..
This is so… BS!!!!
If this is true I’m not surprised. I always felt she was trying to hard to be ‘down to earth’ but she came off as somewhat of a bully and a brat.
Yes she is ghetto and annoying
I’m not watching the show again.
Surprised it took this long! I’m sure it was her bratty behavior that caused her to be fired!
No surprise here. Tamar is all about Tamar. She appears to be spoilt and self indulgent. She needs to take ‘several seats back’ (pun intended) and humble herself. Such a shame because she has potential than playing the role of a sterotypical ‘ghetto’ woman as she’s way smarter.
So the same personality that got her the show got her fired? I actually enjoyed her personality on the show and she was the reason why I started watching. I wish we could get away from the term “ghetto” because the area you are raised in influences the way you speak. Doesn’t mean it is bad or unprofessional, just different.
smh
Between her and Adrienne I said this show was not for me. I love the other women but Tamar is too much.
Lonie love is toooooo much as well…brown liquor and her different men really is a turn off. She says it almost every day. I stopped watching it.
Tamar has ALWAYS been that way, so to be looking for one thing but “hire” another wasn’t wise on their part. She is widely known for “all” of those things so why try and make her out to be so ignorant after people didn’t respond to her like they assumed they would?? I definitely don’t know all of the facts but one thing I’m pretty sure of, is that’s how Tamar got the job in the first place…but now you fire her because of it… Wow right is right but wrong is wrong, I’d feel betrayed too.
My thought exactly…
My thoughts too….I think They were using her for ratings to kick start the show. Now that the show has done well with ratings & is being renewed they now Fire her! & use focus group as a scape goat! It’s a damn shame. She was USED from the beginning & they strategised this firing from start! Any sensible, responsible company wouldn’t have hired her in the first place as she is who she is!
Other folks changed there behavior to fit in why couldnt she? Do you remember queen latifah when she first started.
Jamaican Ak, why would she have to change “during ” when she “started” out that way? She’s not Queen Latifah she’s Tamar… And I personally haven’t seen any other side of her, than what we’ve been seeing these past few years. If that’s not the type of personality they wanted, then they should have never let her be involved from the jump.
I think it’s one thing staying true to who you are, and quite another being in compliance with the rules and regulations set forth by your employer. Each and every one of us have a side of ourselves that we present to the world in certain settings. There’s a relaxed side of me that lets it’s hair down when I’m with family and friends. And then, there’s a side to me that’s presented when I’m at church, work, or certain functions etc. etc. In these types of settings, I’m going to be more professional and reserved. The problem is when I / we don’t know how to differentiate or separate the behavior to fit the occasion, and that’s where we get into trouble with others and ourselves. It seems that Tamar didn’t have what is said, a filter!!!!!!!!!
Maia Richardson we all need to change to fit into whatever is is we are doing. Everyone else changed. Her behavior is childish and she is pushing 40
Melissa Camp-Lindsey.There’s definitely a difference between the two. But in this “specific” situation, it’s about ratings. Each lady had something unique to bring to the table, and I’m sure they were chosen based upon, exactly what that was. Each has been in the spotlight in more ways than one, where we have all had some glimpse of their personality. Tamar has been seen through music and “Reality” television. And she has acted the same in Both. I’m sure if you’ve read my comment that you must have read others, that plainly said “I’m not surprised”. And I’m not either BUT not at her actions but at the fact that they hired her knowing all of this. So again to fire her “because” of it is wrong. She has a famous sister a rich husband, and her own career, she has absolutely NO Need to conform to what anybody wants her to be. And for anyone to expect her to “behave” like them and they have NONE of that, sounds very unreasonable. Everyone has the right to their own opinion, and I didn’t make my comment to change anyone’s minds; and the same goes for your comment it has no ability to change my mind either… But it was nice talking to you???? “!!!!!!!!!”…????
Jamaican Ak, just as I previously explained Tamar doesn’t have a need to, so why should she? To make every other ordinary person happy? If she wants to act childish let her, as long as you are strong enough not to let her influence your behavior, than what she does, or how she acts shouldn’t really be of any real concern to you. I don’t understand why everyone is picking at it like its going to change this woman’s mind. I can almost guarantee she doesn’t care, and isn’t wasting her time reading these comments. She was on a show… Left…. Got fired… Was ghetto… Whatever….. Let’s move on people. We all stated our opinion, why try so hard to change someone else’s just because their opinion was different from your own?
Sighs smh #dobetterbecauseyouknowbetterijs
Unfortunately Tamar is a bit of a brat. She clearly acts out on the show with her sisters. She is spoiled and thinks that she is entitled.
“…most educated and working women don’t identify with her vernacular…” Enough said!
Billie Morgan read this article. She was dropped for all the reasons you don’t like her. They finally see her craziness.
Well I’m gonna say this after reading the comments it don’t make no damn sense how us as blk women put each other down maybe she was acting too much of her own color but if she was acting all sedited y’all would say oh she think she white now look how she acting but when she decides to be herself y’all wanna say she ghetto and this that and the other I’m glad she got fired why work on a show when you can’t be urself she shouldn’t have to kiss no one ass!!!
Yeess!! Exactly!!
Acting IGNORANT is acting BLACK? SOOO…,, IGNORANT is the new black?
Tamara nor loni is ignorant. No one is putting down black women. We need to realize when one of ours aint s**t…then they just that. No need to get defensive
GOOD TAMAR BRXTON WAS EMBARRASING
Loni love is as well with her brown liquor, and many men.
UMMMM HMMMM
i remember that episode of The Real. I believe it was the Pinterest challenge with the balloon ice cream cone thing and I noticed she seemed mad for real when she walked over to jeannie/loni’s table & knocked their stuff over & just her overall demeanor. there are some genuine tender moments with Tamar on the show so I’ll miss that slightly but that is few & far between. She did have a tendency to talk over the other hosts and no no patience: waiting impatiently to speak again by doing the hand-raising pointing gesture thing (if you watch the show you know what I mean). Since I watch her other shows I knew that she had a temper but I hoped that with her dream job she would’ve had the wisdom to not bring that temper on set (based on what this article is saying).
Well damn