Rihanna is nothing short of a phenomenon on Instagram, and she has finally returned to posting pictures to her account @badgalriri after a 6-month hiatus. This might not sound like such a major development, but the singer is so popular even CNN reported her return to the Instagram world.
In case you’re not familiar with what caused Rihanna’s absence from the insanely popular photo posting site, about six months ago Rihanna posted some topless photos from her provocative but tasteful cover shoot for French magazine Lui.
Nudity of any kind violates Instagram policy so the company shut down her account almost immediately much to their peril. As a result, Rihanna was so angry with the site’s puritanical policy she decided to boycott them until recently.
Superstars like Rihanna that have a vast and loyal following of 12.8 million visit Instagram in the millions often to check out new pics, comment, and interact with the site. If that traffic isn’t coming in either is the ad revenue that comes with it as well a purchase of extra editing features on the site.
Without huge celebrities that actively post Instagram doesn’t have much a business model. I’m sure the average user’s pictures are interesting to friends and family but they’re not the ones getting 1000 views per minute!
“We briefly disabled the account by mistake and restored it quickly,” an Instagram rep said at the time. But the damage was already done: Rihanna declared she was abandoning the photo service, even though Rolling Stone declared her profile one of the 50 Best Rock-Star Instagram Accounts. “
Just to show how popular and powerful her pictures can be, she almost started an international incident just by posing for a photo shoot (completely covered up) at the Sheikh Zayed Grand Mosque Center in Abu Dhabi. Because of the Islamic state’s strict rules on women considering dress Rihanna was asked to leave the mosque once authorities figured out what was going on.
Rihanna posted pictures of shoot at the mosque which enraged many Muslim groups stating the pictures were “disrespectful and offensive”. Those who were pro and against the photo shoot poured on to Instagram to voice their opinions once again generating a ton of traffic and exposure for Instagram.
No matter how you slice it, Instagram needs the Rihanna’s of the world a lot more than they need them. Even if it takes some rule bending from time to time to cater to a big celebs need, Instagram will be more than will to roll over and play nice. Sorry Instagram, Rihanna is going to win and should every time because we love her!
Check Out Rihanna’s triumphant return to instagram below: