Move over Birchbox, Sephora is about to change the beauty box business with a subscription service called Play. The box subscription service is huge right now, with every niche you can think of including health, shaving and of course beauty.
Play by Sephora will give women five makeup, skincare or haircare products to sample. Of course all of the big brands who already love Sephora will be on board, Marc Jacobs beauty, Bumble, Glamglow just to name a few.
What is cool about the service is that each month there will be a theme so your box will be based on that theme each month. If you are trying to be frugal, imagine getting really cool samples of all your favorite brands at just $10.00?
If you are in Boston, Cincinnati or Columbus Ohio, you get to sample the program first as early as September. Do I think you should get rid of all your other boxes? Absolutely not, I still believe boxes like Curl Kit and Curl Box are necessary in the market because you get even more targeted merchandise to suit your personal needs.
There is no information yet on whether you will actually receive full size products in your box, sometimes a brand might surprise you every month or so which makes signing up so worth it. We can only hope Sephora can keep up with what we are already used to. Would you sign up for the Sephora subscription?