You may remember that Taylor Swift pulled her latest album, 1989, from Spotify and other streaming services last year. She made her point by stating that the streaming services are underpaying the artists and the whole industry supported her.
As we mentioned earlier, Apple is launching its own music streaming service and will let the users try the service for free for three months. After the announcement, to Apple saying that Apple won’t be paying artists during the three-month trial and because of this she will hold back her album 1989 from the new streaming service.
“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”
She concluded her letter with these words to make her point clear. Then Apple heard Taylor and immediately changed its plans. The company will now be paying artists during the three-month trial. An Apple Executive, Eddy Cue tweeted the company’s reply to Taylor.
This sparked a movement on Twitter with everyone demanding something from Taylor to fix. Some fans told her to fix their problems as well. But that’s another story. The point of this article is that this whole situation seems like a well scripted PR campaign.
It is a win-win situation for both parties. Apple Music gets the public attention it needs and 1989, Taylor’s album which cannot be streamed through any music streaming service except Tidal. Also, Taylor Swift gets the public awareness about the underpaying of artists.
A former Pandora executive calls the situation “mostly theater”:
Whether it’s a PR campaign or not, there is a real situation here. The artists are being underpaid and the music get devalued. Taylor Swift started a movement and it should be supported.
However, Apple is not the one to blame here. We should blame the whole industry and take a look at our listening habits. And if you have a problem with the music industry go tell Taylor, people seem to listen to her. To show all the people that it is not an arranged deal Taylor tweeted this on June 25th:
“This is simply the first time it’s felt right in my gut to stream my album. Thank you, Apple, for your change of heart.”